This course provides an introduction to the field of business analytics, which is defined as the extensive use of data, statistical and quantitative analysis, exploratory and predictive models, and fact-based management to drive company decisions and actions. Throughout this course you will learn its importance in every business area including but not limited to marketing, finance, risk management and operations.
We will discuss the development and use of data warehouses and data marts to support business analytics. You will also learn the use of key performance indicators, dashboards and scorecards for performance management and opportunity assessment are addressed. Additionally, text and web mining are discussed, and the application of selected data mining techniques to business decision making situations is illustrated.
Helpful tools, lists and a range of techniques will be provided so by the time you finish this course, you will have a thorough understanding of what is involved in Business Analytics, leading ultimately to new insights and strategic business decisions.
Summary of Contents
Below is the summary of contents for the Training Program on Analytics
- An Overview of Business Analytics
- Importance of Analytics in key business areas
- Tools used in Business Analytics
- Data Warehousing
- Data Visualization
- Performance Management
- Introduction to Data, Text and Web Mining
- Data Mining Methods and Applications
For Customized courses, the clients have the option of recommending specializations on the above topics.